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Worthy Cause Marketing Makes Dollars and Sense
What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial...
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University of Lethbridge Teaches Marketing and Management with Real World...
This week we were the Executives in Residence at one of Canada’s premier universities, the University of Lethbridge, with campuses in Calgary, Edmonton, and Lethbridge. In addition to delivering...
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5 Entrepreneurial Competencies Community Colleges Should be Teaching
As President Obama points out, community colleges are the backbone of the American educational system. He wants to make this 2-year college education financially attainable for all Americans since for...
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Sales, the Job That Resists Automation
Once again we have a flood of new grads hitting the job market. But now the concern is, “Will my job become computerized? Will I be out of a job?” Undergrads are asking the question a different way,...
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A Message to the Graduates
We attended the Stanford Commencement ceremonies to support our young friend Zach Stuart who was graduating in Mechanical Engineering. He was part of nearly 3,000 recipients in several different...
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Pretending To Understand Can Be Costly
We live in a world that expects us to know and understand increasing complex technologies. Our allocated time to digest new information has been cut to a fraction of what it once was. In a world of...
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The Entrepreneur’s GPS Will Help You Succeed in Business
After several years of keynote speaking, writing and coaching, we, the Barefoot Wine Founders, are happy to announce our first full-length video series on our favorite subject, entrepreneurship! We’re...
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4 Tips to Avoid Drowning in Startup Expenses
Worcester Polytechnic Institute near Boston may not be a familiar name. However, many major tech and engineering companies regularly recruit WPI grads. They appreciate the well-rounded education of...
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Ask the Right Questions to Get the Right Answers
Last week we had the honor of hosting 21 undergraduate students from the Minor in Entrepreneurship (MiE) program at Nanyang Technological University in Singapore. For most of them, this was their first...
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National Entrepreneurship Week – Early Exposure Builds Confidence
Gary Vaynerchuk says entrepreneurs are born, not made. We disagree! Early exposure to the entrepreneurial mindset can be the difference between young minds knowing that entrepreneurial success is...
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